WELCOME TO THE DIGITAL
PR AWARDS

PR News’ Digital PR Awards salutes the year’s most outstanding digital communicators and campaigns. The 2016 deadline for this program will be July 8, 2016. The program will be open for entries in early June 2016.

Digital PR Awards Finalists

 

BLOG (ORGANIZATION)

  • Adobe Systems, Inc. – Adobe Life Blog
  • Anadolu Efes – The World is Yours
  • The Coca-Cola Company – Coca-Cola Journey
  • Entropy Solutions – Phase Change Matters blog
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance – The Torch: A Guide to Safe & Smart Living
  • MasterCard – Consumo Inteligente
  • Polycom – Public Sector View
 

Cause Marketing/CSR

  • The ALS Association – ALS Ice Bucket Challenge
  • CareFirst BlueCross BlueShield – #IBackTheBirds Campaign
  • CSS Corp – Care for Paws – Save the Tiger
  • ExxonMobil –  Be An Engineer Campaign
  • FleishmanHillard – L’Oréal Paris Ignites Conversation Among Women About Self-Worth
  • Litton Entertainment – “Healthy Oceans, Healthy Planet” – World Oceans Day 2015
  • National Hospice and Palliative Care Organization – Moments of Life: Made Possible by Hospice
  • Pizza Hut – BOOK IT! Program Celebrates 30 Years With Alumni Association
  • TogoRun – L’Oreal & MRA “Its THAT Worth It” Campaign
  • Toyota – Toyota TeenDrive365 Distracted Driving Experience
  • USC Shoah Foundation and Discovery Education – Auschwitz: The Past is Present
  • Weber Shandwick & Mondelez – Now We’re Newtons
  • Weber Shandwick in partnership with Unilever – Rinse. Recycle. Reimagine
 

Contest/Game

  • 451 Marketing – Flying High with the Hood Blimp
  • CareFirst BlueCross BlueShield – FRNZY
  • The Clorox Company – Liquid-Plumr Play with Plumrs Game Hub
  • DEVENEY – Windsor Court Hotel’s 30 Ways to Give Back
  • ESET North America – #ESETpower Comic-Con Campaign
  • Glad Food Protection – Glad Tackles Food Waste with Food Fairytales
  • Marriott International Caribbean & Latin America – Marriott Hotels & GoPro #CancunChallenge
  • Weber Shandwick & Genentech – Genentech launches new video game: T Cells Attack
 

Crisis Management

  • Anthem, Inc. – AnthemFacts.com
  • Emergency Nurses Association – Ebola Crisis Response
  • Moroch Partners & McDonald’s Austin – #SXSWHero
 

Digital Communicator

  • Victoria Bowness, Klick Communications
  • John McInerney, Ruder Finn
  • Bernhard Mors, MasterCard
 

Digital PR Campaign

  • 451 Marketing – Sweet Success for Dancing Deer
  • Catalyst IMG – Timex #MyExpedition Project
  • Connecticut Office of Tourism – Connecticut’s Still Revolutionary Fan-Favorite Town Program
  • High Road – Sobeys Food Revolution Day
  • Human Rights Campaign – #LoveWins
  • JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight
  • NewYork-Presbyterian Hospital – A Day in the Life of a Therapy Dog
  • PAN Communications – SDL Changes Perception to Battle the Marketing Clouds
  • RBC Wealth Management – A Force for Good Book Promotion
  • Southwest Airlines – New Seat Communication Plan
  • TogoRun – L’Oreal & MRA “It’s THAT Worth It” Campaign
  • Weber Shandwick – PEDIGREE See what good food can do
 

Digital PR Firm of the Year

  • iMiller Public Relations
  • Nebo Agency – Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing
  • NJI Media
 

Digital Marketing Campaign (100K – 200K)

  • Eastwick Communications – Unify Flipboard
  • Jackson State University – JSU Uptown Funk Marketing Video
  • Tata Consultancy Services – TCS Amsterdam Marathon: Calling all Superheroes
 

Digital PR Team of the Year/Corporate

  • Anadolu Group
  • Cisco
  • PepsiCo
 

Digital PR Team of the Year/Nonprofit

  • Human Rights Campaign
  • UN Foundation
 

Email Newsletter/s

  • 70kft – KFT Newsletter
  • Entropy Solutions – Phase Change Matters Newsletter
  • Global Hotel Alliance – DISCOVERY Account Summary
  • MasterCard – Futbol Fridays
 

Employee Communications Online

  • CropLife America – Tell Me More
  • Nexteer Automotive – Our Culture
  • Novartis & Ruder Finn – Long Live Life Actions: Community Partnership Day 2015
  • PayPal with MSLGROUP – “Be the Customer” Challenge Sparks PayPal Growth Surge
 

Facebook Communications

  • The ALS Association – ALS Ice Bucket Challenge
  • Cardinal Health with Fahlgren Mortine – RNspire encourage nurses to ‘Share a Smile’
  • CareFirst BlueCross BlueShield – Dental Campaign
  • The Honest Company
  • The Howard Hughes Corporation – Downtown Summerlin Grand Opening
  • Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table
 

Influencer Communications

  • Cohn & Wolfe / Tom’s of Maine – Goodness Circle Ambassador Program
  • Experience Columbus – Columbus Residents Share #LifeinCbus
  • Hunter Public Relations on behalf of E. & J. Gallo Winery – Getting Barefoot on Instagram
  • Johnson & Johnson, Neutrogena – Hydro Boost Launch
  • Marina Maher Communications – Clairol Turns YouTube Creators into Ambassadors to Help Women Overcome Fear of At-Home Hair Color
  • Marina Maher Communications and Crowdtap, Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • Sierra Club – Strength in Members: Influencers Drive Thousands to AddUp.org
  • Unilever – All Things Hair
 

Intranet

  • Allstate Insurance Company – Employee Community: Bringing a New Platform to Allstate West Central
  • Coty Inc. – The House
  • PayPal with MSLGROUP – PayPal First Amplifies PayPal’s “Be the Customer” Challenge
  • Pepco Holdings, Inc. – Intranet Redesign
 

Listening Campaign

  • Digital Air Strike – Review Surge 4.0: The Smarter Way to Get Customer Feedback
  • Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor
  • MasterCard – The Evolution of MasterCard’s Conversation Suite: Bringing Digital Insights & Analytics to the Next Level
  • Monster & Brandwatch – Love/Hate Job Sentiment Analysis
  • Pizza Hut Launches Gluten-Free Pizza
 

Media Relations Campaign

  • JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight
  • Marina Maher Communications – Depend, from Kimberly-Clark Corporation: Drop Your Pants for Underwareness
  • Rainier Communications – The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses
  • SevenTwenty Strategies – Bree’s Sweet Treats
  • Weber Shandwick on behalf of Suave Professionals – Natural Infusion Launch
 

Microsite/Custom Site

  • BMO Harris Bank – Engaging the Hispanic Community
  • Burson-Marsteller and Hormel Foods  – Hormel Foods 2014 Corporate Responsibility Report
  • Citi and Ruder Finn – Citi Fitness Challenge
  • Discovery Communications – 30 Years of Discovery: An Interactive Timeline
  • Genentech – Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
  • Greyhound –  100th Anniversary
  • JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight
  • Oakwood Agency – Weatherford Annual Report 2014
  • PepsiCo – 50th Anniversary Digital Timeline
  • PhRMA – Access Better Coverage
  • Racepoint Global – Shoo the Flu
 

Mobile Campaign

  • Edelman/Activision – Call of Duty: Hack in Black
  • Eric Mower + Associates – Domtar Project Learning Curve
  • Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile
  • PJM Interconnection Meeting Center
  • Tata Consultancy Services – Landslide Victory for TCS Election App
  • Utah Department of Transportation Student Neighborhood Access Program – Walking School Bus Mobile App
  • Westat – CDC’s National Flu Vaccination Incentivized Social Gaming Campaign
 

New Digital Service/Product

  • C-4 Analytics – JM Lexus Luxury Conquest Model
  • CareFirst BlueCross BlueShield – eBook
  • Discovery Education – Math Techbook
  • Hilton Worldwide – Hilton Recaptures Innovation Flag with Industry-First Technology
  • Hyundai Motor America – Putting Android Auto in Your Hyundai Sonata
 

New Site

  • Action Digital – My Cyprus Insider: www.mycyprusinsider.com
  • Aetna – Thought Leadership
  • Flagship Food Group – 505 Southwestern Website
  • SevenTwenty Strategies – Citizens@Target Web Design & Development
  • Singer Associates, Inc. – Setting the Standard: Creating a New News Source in Richmond
 

Online Community

  • The ALS Association – ALS Ice Bucket Challenge
  • EasyCare – Love The Car Business
  • UN Foundation – +SocialGood
 

Online Newsroom

  • Aetna – Thought Leadership
  • Genentech & Weber Shandwick & FleishmanHillard – Genentech’s ASCO Newsroom Raises Bar, Again
  • National Shooting Sports Foundation
 

Public Affairs Campaign

  • American Heart Association – Step Up to the Plate for School Meals
  • Chesapeake Public Strategies – Reimagine Twinbrook Campaign
  • Greenbrier – Safer Tank Cars Now
  • Hearth, Patio & Barbecue Association – Utahns for Responsible Burning
  • PhRMA – From Hope to Cures
  • Purple Strategies – AHIP: Protect What Matters Most
  • United Nations Foundation – A Global Collaboration Wins the Day for Climate Science
 

Redesign/Relaunch of Site

  • 70kft
  • CareFirst BlueCross BlueShield – State of Maryland
  • Entropy Solutions – PureTemp.com redesign
  • ESPN – ESPN.com Redesign & 20th Anniversary
  • Fahlgren Mortine – Chart Industries
  • Genentech – Gene.com Redesign
  • Middle East Public Relations Association – Growing Together: Introducing the new MEPRAi
  • Swirl – Kingsford.com
 

SEO

  • Audio-Technica – Amplifying A Legacy Company’s Digital Presence
  • BusinessOnline – Search Engine Optimization: HP Enterprise Software
  • Swirl – Kingsford.com
  • TopFire Media – Total Nutrition
 

Social Networking Campaign

  • 451 Marketing – Flying High with the Hood Blimp
  • The ALS Association – ALS Ice Bucket Challenge
  • Eastern Virginia Medical School – #Felinethropy #GiveRightMeow
  • Essencius – The Anthon Berg Generosity Express
  • Flowers Communications Group – 2015 Honda Battle of the BandsG&S Business Communications – @SyngentaUS National Farm Machinery Show Jumbotron
  • The Howard Hughes Corporation – Downtown Summerlin Grand Opening
  • Marina Maher Communications and Crowdtap – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • PAN Communications – Are you the Darth Vader or Luke Skywalker of the Office?
  • UN Foundation – Global Moms Relay
 

Twitter Communications

  • Baylor Scott & White Health – #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant
  • Cisco – Live Tweets Earnings Results
  • Cohn & Wolfe – Colgate Optic White: A #BrilliantSmile & #BrilliantStyle Debuts on the CMA Awards 2014 Red Carpet
  • FleishmanHillard – #NorthsideBaby
  • G&S Business Communications – @SyngentaTurf Twitter Launch
  • Hunter Public Relations – Smithfield Asks Fans to #LendAHam… in 140 Characters or Less
  • PepsiCo – Earnings Content
  • Weber Shandwick on behalf of Suave Professionals – #DateNightHair with The Bachelorette
 

Video

  • The ALS Association – ALS Ice Bucket Challenge
  • Clean Energy Fuels – Natural Gas: The Safest Cooking Fuel for Mobile Food Fleets
  • DEVENEY – Children’s Hospital New Orleans, “When I Grow”
  • GetWellNetwork, Inc. – “Reunited” (part of the Live Your Best Life video series)
  • Jackson State University – JSU Uptown Funk Marketing Video
  • Landis Communications & Brain Health Registry – Keeping Brain Health Registry Top of Mind
  • Matter Communications – Introducing Pulse Secure
  • Notch Video – Sport Chek Blue Jays’ Father’s Day Surprise
  • Story Partners – AgriBank’s The Farm Credit Difference
  • Swirl – Hidden Valley “15-Second Kitchen”
  • Utah Department of Transportation Student Neighborhood Access Program – Walking School Bus Mobile App
  • Weber Shandwick – PEDIGREE See what good food can do
 

Viral Campaign

  • The ALS Association – ALS Ice Bucket Challenge
  • American Heart Association – “Pizza Farm” in support of healthy school meals
  • Experience Columbus – Columbus Residents Share #LifeinCbus
  • Havas PR North America, 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Sunshine Sachs, Turner 4d, Weber Shandwick– #GivingTuesday: The Day the World Gave Back
  • Human Rights Campaign – #LoveWins Viral Campaign
  • JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight
  • Olson Engage – Marshawn Lynch’s Skittles Press Conference
  • Unilever – Dove Hair Love Your Curls
 

WOW Campaign

  • The ALS Association – ALS Ice Bucket Challenge
  • Edelman/Activision – Call of Duty: Hack in Black
  • Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile
  • JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight
 

Digital Marketing Campaign (100K and under)

  • The ALS Association – ALS Ice Bucket Challenge
  • American Society of Landscape Architects – World Landscape Architecture Month
  • C-4 Analytics, LLC – Finding Future FIAT Fanatics
  • CareFirst BlueCross BlueShield – Millennial Campaign
  • The Bump – Bump it Forward
  • The Clorox Company – Gather
  • Edelman/Activision – Call of Duty: Hack in Black
  • EMC Corporation – Integrated Marketing Program: Edge to Core Video Surveillance Big Impact Campaign
  • Lockheed Martin – JLTV Selfless Selfie
  • Revolution Messaging – Don’t Settle For a Bad Job / Get the Training You Nee
 

Digital Marketing Campaign (200K – 500K)

  • Jackson Family Wines – La Crema: Virtual Vintner
  • JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight
  • Novartis Pharmaceuticals – Inspiring Consumers to #LiveinColor through Alcon AIR OPTIX COLORS Contact Lenses
  • San Francisco Travel Association – San Francisco Holiday Campaign 2014
  • Stein IAS on behalf of Juniper Network– Time to Strike
  • TogoRun – L’Oreal & MRA “It’s THAT Worth It” Campaign
  • Twist Marketing – Integrated Marketing Campaign: The LAP-BAND System
  • Weber Shandwick & GSK – What’s Your Why? – Turning Motivation Into Movement
 

Digital Marketing Campaign (500k +)

  • Accenture Digital and Accenture Strategy
  • American Heart Association – Life is Why
  • Financial Consumer Agency of Canada – No Surprises
  • Marina Maher Communications LLC and Crowdtap, Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • Raytheon – Innovation for a Safer World Campaign

Luncheon Event

The luncheon will take place from noon to 2:00 p.m. on November 9, 2015. If your team would like reserved priority seating, tables of 10 are available. Extend your stay in New York City by coming in a day early where you'll get to take in the sights and sounds of the Big Apple. You can also sign up to attend PR News' Video Workshop taking place the morning of the Digital Awards Luncheon at the Yale Club.

Luncheon Keynoter

Dan Harris, award-winning ABC News Anchor and #1 New York Times best-selling author will keynote PR News' Digital PR Awards Luncheon on November 9 in New York City. Dan will share insights from his book “10% Happier” and show you how meditation can boost your happiness quotient without diminishing your professional drive.

Why Should I Book a Table?

By reserving a table at PR News' Digital PR Awards Luncheon, you will ensure that your team will be able to sit together as we celebrate the honorees with priority seating at the front of the room. Seating at the luncheon is first come, first serve only without table reservations, so by securing a table your team will bypass the line and snag one of the best seats in the house. With a table sponsorship, you'll receive priority seating, as well as added exposure with your company's logo in the event program guide.

Program Guide Advertising

Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide! The program guide will be distributed to hundreds of attendees and will establish your organization's onsite presence at the luncheon. More information on pricing and ad specs can be found here: www.prnewsonline.com/digital-pr2015-advertising. The deadline to reserve your ad is October 26. For questions, contact PR News' Lindsay Silverberg at lsilverberg@accessintel.com.

Pricing & FAQs

Digital PR Awards Luncheon Rates Price
Awards Luncheon Only (Individual) $575
Awards Luncheon Table of 10 (Priority Seating) $5,999
Awards Luncheon and Video Workshop (Individual) $1,125
Awards Luncheon and Video Workshop (Group) $1,075
Register
*A group is defined as two or more people.
 

FAQ

  1. 1. Will the winners be announced prior to the luncheon? No, the winners for the Digital PR Awards will be announced at the luncheon on November 9, 2015 and then on www.prnewsonline.com immediately following the luncheon.
  2. 2. Where can I find the past winners of this awards program? 2014 Winners 2013 Winners 2012 Winners 2011 Winners
  3. 3. How are the entries judged? Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning, implementation and outcomes. The most important criterion is proven success in aligning your strategic objectives with your end goals.
  4. 4. How do I receive my award if I can't attend the luncheon?If you cannot attend the luncheon, you can order additional awards by contact Mary-Lou French at mfrench@accessintel.com.
  5. 5. Do all finalists receive awards? Winners will receive a crystal statuette and honorable mentions will receive a certificate.
  6. 6. I am registered, but cannot attend. Can I cancel or transfer my registration? You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to JPlacencia@accessintel.com.
  7. 7. Where will the awards luncheon be held? The luncheon will take place at the Yale Club in New York City. The address is: 50 Vanderbilt Ave, New York, NY 10017.
  8. 8. How can I become a sponsor?A variety of event sponsorship opportunities are available for this industry-known event as well as for the Video Workshop. Please contact Account Executive, Lindsay Silverberg lsilverberg@accessintel.com or 301-354-1716.
Register

Venue

THE YALE CLUB

50 VANDERBILT AVE, NEW YORK, NY 10017

The Yale Club was founded in 1897 on a shared common history, with the goal of allowing graduates the ability to continue the friendships they formed at Yale. Over its 116-year history, it has grown into the organization that members enjoy today, a Club of tradition and history, of energy and activity, and above all of friendship. It is a club in the most treasured sense of the word.  

Contact

Should you have an inquiry about the categories, rules or eligibility of the Digital PR Awards, please contact:

Mary-Lou French, Marketing Coordinator

mfrench@accessintel.com 301.354.1851